SaaS Marketing Site Redesign
A complete redesign of CloudFlow's marketing website that improved lead generation by 85% and reduced bounce rate by 40%.
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Project Highlights
- +85%Lead Generation
- -40%Bounce Rate
- +120%Demo Requests
- +65%Avg. Session Duration
Technologies
Is your website failing to generate leads?
We can help you create a conversion-focused website that clearly communicates your value proposition.
Schedule a ConsultationOverview
CloudFlow Solutions offers enterprise workflow automation software. Their previous marketing website failed to effectively communicate their value proposition and was not generating the expected leads. We were engaged to redesign their online presence to better reflect their innovative technology and improve conversion rates.
The Challenge
The existing website had an outdated design, unclear messaging, and lacked a cohesive user journey. The site structure was confusing for visitors, leading to high bounce rates and low engagement. Additionally, the website performed poorly on mobile devices and had slow loading times.
Our Approach
We employed a data-driven design methodology starting with comprehensive user research, competitive analysis, and stakeholder interviews. We developed user personas and journey maps to guide our design decisions and ensure the new website would effectively address the needs of CloudFlow's target audience.
The Solution
We created a modern, visually compelling website with clear messaging hierarchy, intuitive navigation, and strategic CTAs throughout the user journey. The new design incorporates interactive elements to showcase CloudFlow's software capabilities and includes dedicated landing pages for different industry verticals.
Measurable Results
Research & Strategy
We conducted extensive research including stakeholder interviews, competitive analysis, and user testing of the existing website. This research revealed that potential customers were confused about CloudFlow's offerings and couldn't easily find the information they needed. We developed a comprehensive content strategy and information architecture to address these issues.
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Design System Development
We created a comprehensive design system to ensure consistency across the website while reflecting CloudFlow's brand identity. This included typography, color palettes, component libraries, and interaction patterns. The design system not only guided the initial development but also provided CloudFlow with a framework for future digital products.
Interactive Prototyping
We developed interactive prototypes of key user journeys to test with actual users before moving to development. This allowed us to validate our design decisions and make refinements based on real user feedback. The prototypes included interactive demonstrations of CloudFlow's software capabilities, helping potential customers better understand the value proposition.
RTN Global truly transformed our online presence. They took the time to understand our business objectives and created a website that not only looks amazing but actually delivers results. The increase in quality leads has been substantial.
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Next Steps
Following the successful website launch, we're now working with CloudFlow on implementing a customer portal using the same design system, creating a seamless experience from marketing site to product.
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