E-Commerce Platform Optimization
How we helped an e-commerce retailer increase conversions by 45% and reduce bounce rate by 30% through strategic UX improvements and performance optimization.
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Project Highlights
- +45%Conversion Rate
- 1.8s (from 5.2s)Page Load Speed
- -30%Bounce Rate
- +60%Mobile Revenue
Technologies
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We can help you identify performance bottlenecks and user experience issues that may be affecting your conversion rates.
Get in TouchOverview
FashionRetail Inc. operates in a highly competitive e-commerce market. Despite having quality products, their online platform was experiencing high bounce rates and low conversion. They approached us to revamp their online shopping experience and optimize their platform for better performance and user engagement.
The Challenge
The client's existing e-commerce platform suffered from slow load times (average of 5.2 seconds), a complicated checkout process with a 70% abandonment rate, and poor mobile responsiveness. Additionally, their product search functionality was limiting customers' ability to find relevant items quickly.
Our Approach
We took a holistic approach to optimize the platform, focusing on three key areas: technical performance, user experience design, and conversion optimization. Our team conducted comprehensive user research, technical audits, and competitive analysis to develop a strategic roadmap.
The Solution
We implemented a full-scale optimization of the e-commerce platform, including frontend performance optimization, redesigned user journeys, and mobile-first responsive design. We also developed a more efficient search algorithm and streamlined the checkout process to reduce friction points.
Measurable Results
Research & Discovery
We began with a comprehensive analysis of user behavior through heatmaps, session recordings, and customer interviews. This research revealed critical pain points in the user journey: confusing navigation, slow product filtering, and a complicated checkout flow. We also conducted technical performance audits that identified server response issues, unoptimized images, and inefficient code execution.
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Technical Optimization
Our technical team implemented a series of performance enhancements, including server-side rendering for critical pages, image optimization with WebP format conversion, lazy loading for below-the-fold content, and code splitting. We also implemented a content delivery network (CDN) to reduce latency for global customers. These optimizations reduced the average page load time from 5.2 seconds to just 1.8 seconds.
UX Redesign
Based on our user research, we redesigned key customer journeys with a focus on simplicity and efficiency. The product catalog was reorganized with improved filtering options, the search functionality was enhanced with AI-powered recommendations, and the checkout process was streamlined from 5 steps to 2 steps. We implemented a mobile-first approach ensuring a consistent experience across all devices.
The transformation of our e-commerce platform has been remarkable. Not only did RTN Global deliver technical excellence, but they truly understood our business challenges and provided solutions that directly impacted our bottom line.
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Next Steps
Following the success of the initial optimization, we're now working with FashionRetail Inc. to implement advanced personalization features using machine learning algorithms to further enhance the customer experience and increase conversions.
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